On the last day of the 2011 Sonoma International Film Festival one could hear groans during the umpteenth showings of "Tipsy," the festival's new trailer, which played at the beginning of each and every film screening.
Regardless of overplay, none could dispute: the trailer, starring a cheerful swift-footed French wine bottle who, as the festival puts it, "loves his wine as much as he loves film," was location appropriate. (Though, really - French wine?)
"I don't know how anyone could become agitated by a little, animated wine bottle that dances and sings," said Michael Wilde, who created the short along with a team from the _Independent Creative Alliance_. "But hey, it happened."
Still, Wilde must be calmed by the news that his Tipsy character was nominated for 'Best Film Festival Trailer' and ‘Best Film Festival Poster’ for the 12th Annual _Golden Trailer Awards_.
"Movie trailers play an increasingly important role in entertaining us and helping us determine where to spend our leisure time," reads the groups mission statement. "The best trailers are works of art in their own right, expertly blending elements of cinema and advertising.”
Each year, awards in 16 categories, judged by industry professionals, are presented during a 90-minute gala award show.
Relive the trailer magic for yourself, at right.
Regardless of the future accolades and awards for our dear friend Tipsy, remember, we knew him when.