Former 'Bachelor' and His Envolve Winery Go Pink for Breast Cancer Awareness

Envolve Winery is inviting customers to get in the pink during Breast Cancer Awareness Month by tipping a glass of the company's rose´ wine. Customers can buy a bottle for $20 instead of the usual $25 and the winery will contribute the $5 difference to Sonoma Valley Hospital Foundation. The money will go toward free mammograms for women who can't afford them.

The special promotion is for the 2011 Envolve Rose´. Customers can either purchase it in the tasting room at 27 E. Napa St. or go to the company website.

"We've sold nine cases so far," Danny Fay, a partner in the business, told Patch on Wednesday. "Our goal is to sell 50 cases. That would mean we could provide $3,000 to the hospital."

Envolve was established by Ben Flajnik of ABC-TV "Bachelor" fame and Mike Benziger of the winemaking Benziger family.

The three longtime Sonoma friends will host a “Real Men Drink Pink” event on Oct. 20 that will culminate the month-long promotion. Envolve is collaborating with A Savvy Event of Sonoma to style the affair with pink as the center focus. Highlights will include the 2011 Envolve Sonoma Mountain Rosé and sparkling cocktails made with Envolve NV Brut and the French fruit liqueur Combier. Drinks will be mixed by Danny Ronen, local spirits educator and director of sustainable programs for Kathy Casey's Liquid Kitchen. There'll be a DJ, food by Murphy’s Pub and Restaurant Rudy and a raffle with prizes donated by local businesses.

Tickets are $40 for the general public, $30 for wine club members and free for breast cancer fighters and survivors. Only 100 tickets are available. Ticket sales are through Eventbrite.com, where people can also make cash donations to the hospital foundation 

Location:

Envolve Winery Tasting Room

“Vine Alley” in Sonoma Court Shops

27 E. Napa St., Ste. A

Sonoma, CA 95476