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Business & Tech

Gloria Ferrer Releases Special Pinot for WillMar Children

The Carneros sparkling wine specialist helps support Sonoma's family grief center with exclusive pinot noir, Bluebird boxes

At a special barrel tasting and vineyard tour on this Saturday, June 23, will introduce the winery's 2011 WillMar Artist Series Pinot Noir. The wine is produced to help support Sonoma Valley’s to raise funds for bereaved children while promoting sustainable agriculture.

With only 100 cases to be bottled, this exclusive, handcrafted Pinot Noir yields from carefully tended estate Carneros Vineyards. Family, friends and community are invited to pre-taste this estate wine and purchase futures to be released in 2014. Original art will grace the bottles with label artwork designed by young, talented WillMar artists. Posters are available for sale in the Tasting Room, at 23555 Carneros Hwy. 121, Sonoma.

The winery has partnered with WillMar for almost a decade, when children of one of their vineyard workers benefited from the loving support of this unique, nurturing community organization. "The power and importance of the work being done at WillMar has left a lasting impression," said a statement from the winery.

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The winery has long been a partner in the creation of Bluebird Boxes, constructed by the Gloria Ferrer vineyard crew and painted by the WillMar children. “When the children paint the nest boxes, they feel they are building a safe home for the baby birds,” says Barbara Cullen, program director at WillMar. “This type of therapeutic work is what our program is all about — helping to create a safe, loving home for grieving children.”

The one-of-a-kind hand-painted Bluebird boxes are available in the Gloria Ferrer Tasting Room for $40 each, with 100% of the sales and/or additional donations going to the WillMar Center.

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Saturday's special event will include a tour in Gloria Ferrer’s private barrel cave with winemaker Steve Urberg including an exclusive “futures” barrel tasting of the WillMar Pinot Noir, complemented by a walk in the vineyard with vineyard manager Mike Crumly.

Wine and hors d’oeuvres will be provided. This limited production wine will be sold at a special case price one time only.

Ticket cost is $25 and all wine and ticket sale proceeds go to the WillMar Center. The event takes place Saturday from 1:30 – 4:30 pm. At this point it appears tickets are sold out, but interested persons can contact the winery at special.events@gloriaferrer.com.

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