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Business & Tech

Sonoma Caterers Aim to Crowdfund Food Truck Biz

Drums & Crumbs has launched a "crowdfunding" campaign in support of their business expansion.

The owners of a Sonoma-based catering company serving up old-fashioned recipes of the South have turned to 21st Century Silicon Valley technology  that they're hoping will help them share their passion for gourmet comfort foods while boosting their bottom line.

Arthur Chang and Rachel Hundley, who left high-stress careers in law and finance in New York City to start "Drums & Crumbs" in Wine County earlier this year, are seeking funding for a food truck that they say is integral to their business' expansion.  

They've launched a campaign that they hope will help them achieve their goal through Kickstarter, a "crowdfunding" website that's been used for a wide range of ventures - Spike Lee aims to raise $1.25 million for his next film through crowdfunding to site.

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Crowdfunding is no traditional investment. Drums & Crumbs funders will get free eats along with the satisfaction of knowing they've helped entrepreneurs pursue their passion - not dividends.  

Chang and Hundley are offering a free lunch box to donors who give $10 or more along with other rewards ranging from picnics for four and cooking lessons to a catered wedding for 75.

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They're hoping a video in support of the campaign will help them meet an Aug. 21 crowdfunding deadline.

To join their crowdfunding effort visit their Kickstarter page. For Drums & Crumbs catering inquiries call 707-999-8394 or email catering@drumsandcrumbs.com.

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