Multi-story Hotels Invade Sonoma Plaza

Artist rendition of Kessler's Healdsburg monstrosity
Artist rendition of Kessler's Healdsburg monstrosity
Imagine this 5-story hotel towering over the Sonoma Truck and Auto location on MacArthur at Broadway. The drawing depicted above is an artists rendering of a Kessler project slated for Healdsburg. The same group wants to put a hotel in Sonoma. What would our rendering look like?


Couple that with the rumored 3-story hotel slated for the BofA building. At West Napa and First Street West. Don't forget Darius Anderson's Chateau Sonoma a 2-story 59 room hotel that became a lightening rod for the hotel initiative. 

How on earth could Sonoma handle traffic from three hotels all potentially going online in 2014?

Vote YES on Measure B and keep Sonoma's Quaint charm. We don't want massive hotels like this in Sonoma.
sal nero October 30, 2013 at 08:56 AM
Can you imagine such an edifice on 1st street west just around the corner from the 59 room Chateau Sonoma? Going to get your hair done? No parking? Going to the Red Grape? No Parking. Unbearable Traffic gridlock. I guess Measure B isn't just about Mr. Big Stuff, eh?
Ralph Hutchinson October 30, 2013 at 09:46 AM
I can't imagine the occupancy rates. Probably fall from 60% to 50% and at those rates hotels don't break even anymore. There won't be any more talk of "Living Wages" for sure. Perhaps the newer hotels will have higher occupancy than the older established ones with promotion and people wanting to see what the hype is all about. And Darius will no doubt get his crony Politicians cycled through kicking back to them favors and expecting more. But if a few draw higher occupancy then the others could be below 50% almost certain failure. Do we want that kind of cannabalizism or want failures from market saturation? Do we want a "Pottersville" as in the movie "it's a Wonderful Life" with glitzy neon casino hotels downtown and run down mothballed hotels on the fringes? This needs stopped now.
Jim Pacheco November 01, 2013 at 07:33 PM
From reports I have seen on the patch, the living wage is dependent upon the Chateau Sonoma Hotel's profits. So if the occupancy rates drops to 50 or 60%, Anderson's hotel would not have to pay the living wage, as his hotel would not be profitable.
Ralph Hutchinson November 01, 2013 at 08:09 PM
I didn't think we ever got any details of the terms? That's why many scream for a copy of the agreement to be released not just Maldanado or Boyce spew Darius' talking points. Do you recall where you saw references Jim?
Jim Pacheco November 01, 2013 at 08:52 PM
I am having trouble finding the actual article, but Ben Boyce responded to it in his op-ed piece in the Sun: http://progressivemajoritycoalition.sonomaportal.com/2013/08/08/hotel-wage-agreement-could-set-wine-country-standard/
Jim Pacheco November 01, 2013 at 08:58 PM
Ben Boyce calls it "legally binding private agreement between Kenwood Investments and the North Bay Labor Council". Buy in recent posts, Lisa Maldonado says the agreement is with a local union. Which is it?
Ralph Hutchinson November 01, 2013 at 09:06 PM
There is an Oakland Union like 2430 a 4 digit they serve hotels casinos. I think Graton also signed a "we won't interfere if the workers wanna organize but no Living Wage component.
Ralph Hutchinson November 01, 2013 at 09:09 PM
Unite Here Local 2850 union in Oakland
Ralph Hutchinson November 01, 2013 at 09:12 PM
Check. Maldanados Facebook page North Bay Labor


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