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Altimira Principal William Deeths—Fun But Firm

Structure, consistency and love are important, he says, but students can relax around his music collection.

Anyone raised with any British background knows that the same small ritual often punctuates important events, as well as everyday chilly mornings.

That's how it is for Altimira Middle School's principal of two years.

"I'm a tea drinker," William Deeths told Patch on Thursday, as he headed toward a pot of hot water in the staff kitchen, carrying his big green Altimira wolves mug.

Then, back in his office, he sat down—in a bright orange shirt and tie—with a backdrop of old vinyl "45s" from the 1950s and 60s and chatted about amazing bands, awesome concerts and the wonders of sound captured in grooves. It's still superior to CDs, he said.

Deeths can be fun to talk to. (If you're not in trouble.)

"I like to make kids feel comfortable when they come in here," he said. "Some kids are already crying when they come into the principal's office. They say, 'I've never been in trouble before.' I like to set them at ease—and then make them cry," he joked.

What's with all the vinyl on the wall?

"When I was 12 years old, I could buy the 45s for 10 cents a piece at garage sales and thrift stores," he said. "It was cheaper, so I could discover more artists that way."

He still enjoys looking through the racks of them at thrift stores.

"You get the hunt down," he said, while acknowledging that his wife, Tawnya, sometimes wonders if enough is enough.

"There are some amazing songs out there on 45s," he said. "Some bands produced one 45 and then they were never heard of again. I call 45s 'little broken dreams,' because, for a lot of bands, it was their one shot."

Deeths said there are people paying "incredibly obscene amounts of money for some of these little 7-inchers" on e-Bay.

His best find ever?

"It was a promo version of a 45 that was just for radio stations—David Bowie's Memory of a Free Festival—Part I and II—from his first album. He redid it off the album with a new guitarist, Mike Ronson."

Deeths said finding that was like finding the Holy Grail.

"Bowie was huge. Someone once said about the album Ziggy Stardust, 'Whether you know the album or not, it changed your life.' Bowie was a brilliant artist."

Deeth's office has a different atmosphere than you might expect walking into the average principal's domain. It's a mixture of order, color and fun, with the school's mascot—the wolf—found here and there

What does he think middle school kids need the most these days and what should parents know?

"Structure, consistency and love are what kids this age need," he said seriously. "Kids at middle school are going through more physiological, social and emotional changes than they'll go through the rest of their lives. They tend to push parents away at this age, but they need them more than ever. Kids here love rules and structure. They love to point out when someone isn't following the rules and they say, 'It's not fair.' They know this is a safe place to learn and they're expected to work."

Tea in hand on Thursday, Deeths set out to greet students on a break.

"Hey, pull that hoodie down," he reminded a couple of boys.

"It's a safety thing," Deeths explained to this reporter. "We have kids here who are six feet tall. I don't know who they are from behind. I need to know who's on campus."

As young people greeted each other in the center quadrant, Deeths stood smiling.

"This is my favorite place at the school. I just enjoy standing here watching everyone."

Kids and teachers approached him with quick questions.

"I love my job and I love my school," Deeths told Patch. "I bring a certain passion to the job. And the kids are fantastic. They've been wonderful to me here. Switching to administration was the hardest decision to make, because I love the classroom," he said.

Deeths said Sonoma is "a great town to be in."

"The people here put their money where their mouths are, in terms of their time and resources too."

He is relieved that Prop. 30 passed, never-the-less.

"It means things will stay status quo here. Otherwise, we would have had to make deep cuts. Some districts I heard of were thinking about cutting out the entire month of May. Personnel costs are 70 percent of our costs."

Altimira has 489 students.

"Our job here is to prepare them for high school and their careers," Deeths said.

He did his student teaching at Sonoma Valley High School and was a sub at Altimira in 1998. He taught at Petaluma Junior High and was vice principal at Petaluma High and Kennilworth Junior High before coming to Sonoma.

"I hope to be in this community a long time," he said.

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Ralph Hutchinson June 12, 2013 at 02:00 pm
FROM HIS MPR WEBSITE: Most recently, he handled the controversial March 2007, Measure B campaign, aRead More parcel tax increase for the Sonoma Valley Health Care District that increases the funding for their local hospital over the next five years. There was mass confusion and controversy amongst voters as it relates to the hospital. The polling indicated that the highest watermark for Measure B was 59%. The campaign needed 67% to be successful. Measure B passed with 74% of the vote.
Ralph Hutchinson June 12, 2013 at 02:07 pm
Wasn't Ron Burkle, Darius Andersons old mentor from Ralph's Grocery Stores-Yucaipa? And Doesn'tRead More Darius host State Assemblymen from San Luis Obispo on junkets to Cuba and aren't these same Assemblymen from San Luis Obispo where another big Development Center a sister to Sonoma Development Center reside. Are we starting to see the same patterns of cronies popping up again? Any other names below on Darius Anderson's like of clients he lobbies for and also connected to Muelrath? From his MPR Website: His work for previous clients includes consulting for Waste Management, Ralphs Grocery Stores, Sprint PCS, and Chevron, directing public affairs/grassroots lobbying programs. He also assisted in crisis management for Mobil Oil Corporation. Mr. Muelrath attended California Polytechnic State University, San Luis Obispo and studied Agricultural Science and Political Science.
sal nero June 12, 2013 at 05:43 pm
Burkle recently assisted Anderson in Sacramento to retain the NBA team before exiting, assuringRead More redevelopment of speculative property purchased by Anderson. They have worked on several developments including Treasure Island, which lost its Chinese financing partner only very recently. These guys do the same things over and over. Is it really a stretch to imagine a Casino locally? Just keep whispering to yourself "it can't happen here, can't It?" Hey Dorothy, you're not in Kansas anymore !!!
Ralph Hutchinson June 13, 2013 at 03:22 pm
Rumors are that the Chamber of Commerce, Grange, Vintners & Growers, Hotel Owners, RestaurantsRead More and many other small businesses are jumping on the Living Wage bandwagon started by Darius Anderson and his proposed 59 room hotel Project Sonoma formerly Chateau Sonoma. Darius partnered with Ben Boyce known local supporter and leader for Living Wage public policy to formulate a plan and press campaign for his hotel. They both rolled it out simultaneously in the Index Tribune and Sonoma Sun a few weeks ago. The Facebook page from Kenwood Investments now titled Sonoma Hotel Project linked the article and applauded Ben Boyce's literary efforts citing it as a great article. Its unclear what impact this move by Anderson may have on the Federated Indians of Graton Rancheria casino in Rohnert Park. Station Casinos the operating company and client of Darius Anderson from Las Vegas has a checkered past in dealing with organizing labor the various applicable unions. A simple Google search will reveal loads of negative press on Station Casinos and labor relationships as well as sanctions and complaints. Darius Anderson and his policy has the chance to make a major impact on casino wage policy. Afterall Darius is responsible for bringing us Cows Not Casinos to Sonoma Valley back in 2003. It is possible this wave of Living Wages policy could also spread wildly throughout the State with all of Darius Anderson's contacts as a lobbyists and consultant. At least to the various Station Casinos affiliated casinos. This strategic alliance of Anderson and Boyce on Living Wages could in fact make him a "poster child" or sorts and further the agenda throughout the County and beyond. Many are starting to formulate different opinions about Darius Anderson one not just of personal profiting off the backs of others, but in giving back to the working class and ensuring reasonable wages and benefits. This could boost his public image in Sonoma Valley. It remains to be seen if he can use his lobbying skills to turn the local business community into supporting Living Wages as they typically are dead set against. The local grape growers and wineries may also likely come around since they are all seemingly so closely ties to the hotel growth initiative then they must also be supporters of Living Wage efforts recently launched.
sal nero June 18, 2013 at 02:45 pm
OMG ! Could it really be true? Darius has a benevolent side? Unions and living wages and fairRead More treatment not just for hotel workers but everyone. Wineries, restaurants stores... This is such great news. Thank you very much !!!
Ralph Hutchinson June 18, 2013 at 03:17 pm
The grassroots understands the National Press has been alerted to Darius Anderson's stance on LivingRead More Wages with the Sonoma Hotel Project of Kenwood Investments and will be watching closely. This could become a National "feel good" story on one of the evening magazine programs before year-end. This move has really become a game changer in Sonoma. I still can't figure out how Darius got the Chamber of Commerce, and the conservatives to go along with his idea to sweeten the pot for his new hotel. Labor Costs could double for most Sonoma small businesses thanks to Darius Andersons personal powerplay. How in the world does he explain that to his constituent group?
Ralph Hutchinson June 18, 2013 at 10:00 am
Waste of time and City resources to think they can impact Federal policy. Why not focus on theRead More Living Wages wave started by this hotel debate. Council has a chance to see the entire city, hotel, tourism, restaurants, vineyard workers, and retail workforce get on board and turn the Chamber of Commerce position toward helping those in need, Sonoma's working class. Come on City Council, do whats right for Sonoma and focus on what you have the power to influence not on what makes you all look best politically or what pays back a favor to someone you owe.
sal nero June 13, 2013 at 07:50 am
Isn't it astounding that someone who purports to be a protector of the public's trust/news couldRead More nakedly shill for their own and their partner's profit? It was only 10 short years ago that The Lynchs had the Sons of the Golden West historically dedicate the Index-Tribune Building with a commemorative plaque. If they weren't to be believed back then why should we believe them now? On top of that, selling to someone who is a regular redeveloper is a very bad sign for Sonoma. On top of that, selling to the very one who's proposed Sonoma's Casino Bill Lynch described as "a nightmare" (4/23/03 I-T Op-Ed) is as hypocritical and cynical a move as can be imagined. There isn't enough shame to heap on them!
Ralph Hutchinson June 13, 2013 at 09:33 am
Crony newspaper used to serve Lynch and his cronies now just shifted over to serve Darius AndersonRead More interests and that circle of cronies. Just a mouthpiece to tout personal interests not cover any fair and balanced news. Whats funny is Bolling routinely screams how he is independent and publishes anything he wants not what Darius tells him to. Well Bolling...the general public see it differently and this is yet another example. Actions speak louder than words.
Chris Scott June 14, 2013 at 11:36 pm
Mr Nero ; In the IT letter to the editor (LTE) you refer to I showed Mr Kozel that in the fall ofRead More 2012 Ms Hainstock never wrote a letter supporting Valerie Brown's candidacy..Valerie Brown was not running for supervisor in 2012............................[ Link to the Mr Kozel's IT LTE: http://www.sonomanews.com/News-2013/No-hell-to-pay-for-no-disclosure/ ] which contains links to Ms Hainstock's LTE in the PD and IT (the same letter appeared in both papers.)..... .............. Ms Hainstock did write a letter supporting the candidacy of Mr. Sawyer who was running for Supervisor. ........................... Please let me know if you need any further assistance. Just post your contact info here and I'll get in contact. ........................Chris Scott .................................................................................................................. PS: The formatting is so screwed up because the editor does not recognize or insert page or paragraph breaks. I had a better text editor 25 years ago writing assembly code under UNIX. Them were 'da days!
sal nero June 11, 2013 at 01:53 pm
Will he pay a living wage at the new CASINO in Eldridge formerly known as SDC? Will former residentsRead More be forced to scrub the floors? Reminds one of "David Copperfield."
Ralph Hutchinson June 11, 2013 at 01:55 pm
A groundswell is rumored on the wake of Darius Anderson's announcement that his new Project SonomaRead More Hotel would be paying Living Wages, a host of challenges and interest has been growing in the fact that this move may cause all the other Sonoma Valley hotels to pay Living Wages. But it hasn't stopped there, the local restaurants, the Chamber of Commerce, the Rotary Club, The Vintners and Growers Association, even the Rohnert Park Casino has been rumored to be considering Living Wages and/or Organizing Labor. Darius Anderson may well have started a push that could put Sonoma County on he map for progressive liberal wage policy and become a model for the rest of America.
Ralph Hutchinson June 11, 2013 at 02:03 pm
Is Darius Anderson planning on developing the Sonoma Development Center? Didn't Dave Bolling sayRead More his boss was interested? Where will all the innocent residents go if the SDC is closed? All that for a casino, hotel, and some retail stores? Can Arnold Drive even handle that? Hey, where are the SAVE ARNOLD DRIVE people let's awaken that sleeping giant and see if Darius still wants to try to develop SDC huh? You know Darius just doesn't do his homework research when trying things in Sonoma Valley does he?
sal nero June 17, 2013 at 08:46 am
No we are just experts on the "INTERNETS."
Chris Scott June 18, 2013 at 10:41 am
Mr. Hutchinson; Patience is a virtue. One should always practice virtues. We viewed your post atRead More the time of this writing. Presented with an opportunity today.
Chris Scott June 18, 2013 at 01:18 pm
Mr Hutchinson; How many comments of yours and mine are you going to delete or have deleted today?
Ralph Hutchinson June 7, 2013 at 03:15 pm
Will the casino in Rohnert Park also get looped in with Living Wages and full Union Shop status? IsRead More Ben Boyce working on that project now? Perhaps the new relationship forged on the Hotel Index Tribune with Boyce, can lead to Darius introducing him to the Station Casino people so Ben can discuss the benefits to the Las Vegas casino people? Perhaps Ben can also introduce the various Unions to the applicable parts of the casino operation as well? Gee this relationship just may change the way the entire Northbay Labor Relationships will go?
Will Shonbrun June 8, 2013 at 10:13 am
I applaud and encourage all Sonoma hotels to pay All their employees a living wage. I trust thatRead More Kenwood Investments will pay a living wage in whatever enterprises they now own or will own. And most importantly we can now expect all Sonoma hotels, vintners and growers to do likewise. Kudos to these good business folks for finally seeing the light and embracing just wages. Just think of the great public relations this progressive step will have on future tourism: Sonoma acts to defeat poverty! Does it get any better than this? Chamber of Commerce, are you now aboard?
Ralph Hutchinson June 11, 2013 at 01:36 pm
Maybe the Grange will also get onboard with Living Wages after whipping up the oyster debate into aRead More froth? Yannick?.....any interest in a little grassroots movement to make a real difference here in Sonoma Valley instead of the oyster farms in Marin? The Chamber of Commerce, the Rotary, The Grange, the Vintners and Growers Association....just imagine the movement that Darius Anderson principal of Kenwood Investments developer for the infamous Chateau Sonoma French style Hotel now a Jack London theme so we hear. Lets march on to the Rohnert park Casino and organize their Unions as well for Station Casino, Darius Anderson's consulting client who has a very poor relationship with organized labor in Las Vegas. A change to right the wrongs...time will tell.
sal nero June 7, 2013 at 08:59 am
"Protect Sonoma" is a political action committee paid for by the currently proposed 59Read More room hotel's chief partner, Darius Anderson. It must not be forgotten that 10 years ago he attempted, against Sonoma's wishes, to shove an Indian Casino down our throats. Its fair to ask why his prospective competitors would now back him. They had to be promised something, right? What was it? Could it be they were promised higher year 'round room occupancy by way of a nearby CASINO? Since he won't apologize or even acknowledge his role in that endeavor 10 years ago suspicions are appropriate. Otherwise why wouldn't he publicly reassure Sonoma that another CASINO attempt isn't in the wings in an effort to sweeten the pot and gain support for his oversized Plaza hotel proposal, right? Shouldn't trust be earned?
Ralph Hutchinson June 7, 2013 at 11:03 am
Last year the hotels begged for promotion dollars, this year they want to dilute the market byRead More flooding new inventory. For some reason this seems hypocritical and poor policy. There must be some other promises on the table because it doesn't seem realistic to support overbuilding into an already soft market. Is there some referral game going on? Some promise of Hollywood packing the streets of Sonomawood? Something is just odd here.
Chris Scott June 7, 2013 at 10:20 pm
Mr Nero, Mr Hutchinson; Thanks. Did not notice the scroll bar on the right. That’s aRead More beginning of the committee’s disclosure. Still need the balance; the same as for any initiative. You’ve seen this as shown for any voter’s handbook and on any initiative’s web site. Also committee members comments/posts signature includes “Member of (or affiliated with) PSC.” Transparency. Chris Scott
Chris Scott June 8, 2013 at 06:37 am
thank you, your prayers worked. Chris Scott
Ralph Hutchinson June 9, 2013 at 10:32 pm
What the heck are you talking about Chris?