Formerly The Movie Merchants, this location is now Wine Country Cyclery. This unique bicycle company offers more than just sales. Located centrally in Sonoma, you will find a group of biking enthusiasts running this place. With a friendly atmosphere and tons of gear, this seems to be a one-stop-shop for bikers of all types. Wine Country offers bike sales, repairs, rentals, and tours. It sells a variety of bicycles, including road bikes, mountain bikes, cruisers, and children's bikes. It also offers a wide range of riding gear, and nutritional supplies.