William Allen, is the creator/editor of Simple Hedonisms Wine Blog, focusing on Wine Country lifestyle. Less than 2 years old, it has become one of the top read wine blogs in the Bay area. His passion for wine and taken a life of its own with studies in viticulture, oenology, wine history, sensory evaluation. While many wine writers and bloggers target their work at each other, Simple Hedonisms articles and wine reviews are written first for the wine consumers (with a focus on education), then wine industry, and last but certainly not least, other writers.
William is also a ‘garagiste’ and hobby viticulturist, both endeavors servingto better appreciate wine and winemaking. (Although making 7 barrels (175 cases) of Rhone Varietals this 2010 Harvest is indicative of a hobby out of control.) You can read more about his history in articles ‘Sonoma William’ Joins Forces With the Rhone Rangers; Some History & New Directions and
My 2010 Rhone Harvest – Garagiste or Passion Gone Runaway?
William is an vocal advocate for Sonoma County. and passionate wine consumer for 20 years, who leverages his experience as an Sales/Marketing Executive from the technology sector, to assist the wine industry. He has presented seminars for the Wine Road, Santa Rosa Junior College, Sonoma State, as well as contract work with several brands and PR firms.